Are you a Drupal website owner? Are you a content marketer? Are you a digital marketer or a Drupal developer? If your answer to any of these questions is true, then you might know how important it is to be able to keep track of the statistics of your websites. One tool that stands out and probably beats all others in terms of popularity when it comes to website analytics is Google Analytics.
- Google Analytics Sign In
- Google Analytics Costs
- Drupal 8 Add Google Analytics Code
- Drupal 8 Google Analytics 4
The case for Google Analytics' popularity stands even when you look at its usage amongst Drupal sites only. As is the case with most of Drupal's extendable functionality, there's a module for integration of Google Analytics with Drupal called simply Google Analytics, and when you check out the module's usage statistics report, you'll come to know that over 400,000 Drupal sites in total use Google Analytics.
While the popularity of Google Analytics in the Drupalsphere itself is a solid reason to use the tool for your website's tracking and statistics, it isn't the only one. Google's tool itself is so vast and it holds so much of functionality that there are entire courses dedicated to learning Google Analytics itself on the web.
The googleanalytics module is one of the most popular Drupal add-ons, and the official data report that it is used on 323,000 pages in total. The latest 3.x version is used by more than 27,000 Drupal 8 and 9-based websites. I am using Drupal's Google Analytics module 8.x-2.5. The module configuration has a check box for 'Track clicks on outbound links', which I checked since the module was installed. Well, the real news (for I bet that all my above 'rambling' about Google Analytics hasn't been any 'news' for you, after all) is that now Drupal 8, through its own dedicated module, makes the whole data tracking and analyzing experience far more accessible. It seamlessly integrates it to your whole Drupal website managing experience.
So now that we've established some pretty solid reasons to use Google Analytics for our Drupal sites, it might be good to know how using a module helps. The way the tool works is that it gives you a tracking code which you can put an on a web page to track it. This works well if you've got a site with few pages, but becomes a headache if you've got a complex site with a lot of pages. This is where the Google Analytics module comes to save you, as it only requires you to paste the tracking code in a single place and enables tracking of every page on your website - WIN!!
Now, let's take a look at how you can integrate Google Analytics with Drupal, specifically Drupal 8.
Create or Login to Google Analytics Account
First, if you don't already have a Google Analytics account, create one.
Enter the appropriate details. In website URL, enter the URL of the website you wish to track. After you are done, scroll down to the bottom and click the blue Get Tracking ID button. Accept the terms and services, after which you will be taken to the page in the screenshot below, containing your Tracking ID.
Install and Configure Google Analytics Module
Now, navigate to your Drupal 8 site and install the Google Analytics Module. After enabling the module, navigate to admin -> configuration -> Google Analytics. Here, you will see all the settings for the module. This is also where you will paste the tracking ID you got from the last step.
Paste the tracking code under the Web Property ID and you'll be all set to start tracking your site. If you want to, you can also set further settings like tracking specific domains, blacklisting specific pages etc.
Conclusion
That's it! You should have successfully integrated Google Analytics with your Drupal site if you followed this tutorial correctly. For a tool that offers so much functionality, it truly is amazing how easy it is to integrate it to Drupal thanks to the amazing community behind it.
Data is the new oil! You need data to research, assess, and evaluate the data for your business to grow. It reflects how your website is doing and to know whether you have done everything right. Business owners, website administrators, and technical personnel hence are attentive to website analytics. One of the best ways to get comprehensive and accurate data is through Google Analytics.
The Google Analytics module is a website statistics and analytics tracking system and one can simply interface it to your Drupal website. You can have a long list of statistics and analytics at your fingertips, and you can track users, pages, user roles, based on which you can make better and informed decisions about your Drupal website capabilities and user interactions with it.
Google Analytics now goes hand-in-hand with Drupal and it enhances Drupal's potential in the most powerful ways. The critical element of the Google Analytics module is to allow you to copy the tracking code you wish to trace.
A Quintessential Combination for Business Transformation
Drupal 8 has numerous modules but the dedicated Drupal community has created simplified yet powerful solutions for dealing with Drupal websites even by a technical noob. Many useful websites have been built on Drupal and businesses now need specific data for better targeting and wider reach.
Why do you need to track your data?
Your entire business depends on how customers react to your Drupal website. The more customers, the better your profits are! Google Analytics lets you track the progress of your website, identifies any problematic elements on the site, and helps you to focus on improving the overall performance of the website.
By adding Google Analytics on Drupal 8, all the stakeholders would be benefitted.
Google Analytics Sign In
- Business owners - Get a complete picture of the user behaviour. They can convert their website visitors into customers. This positively impacts your business growth and profits.
- Drupal Developers - They can understand how responsive your website is and accordingly they can make improvements for cross-browser functionality and device responsiveness.
- Customers - The earlier pain points which were being faced on the Drupal 8 website would be resolved and now they can have a seamless user experience.
- Marketers - They would have information on their user behaviour, preferences, and interests. They can segment the audience and target better for better conversion rates.
Benefits of Integrating Google Analytics with Drupal 8 Website
- Measure Your Traffic - You need to know from which channel your traffic is coming. Today, the customers are everywhere and they have many channels to know about your website. It could be through search engines, social media channels, paid ads, email marketing campaigns, etc. Through Google Analytics, you can understand where you get the greatest number of your websites and how to improve traffic on the other channels.
- Understand Your Audience - Know your audience persona as Google Analytics presents you comprehensive information about the audience or website visitors. You can understand the demographic information, preferences, etc. which helps in gaining a better understanding of your customers. Based on their behaviour, you can make modifications to the website to adapt the web pages specific to their needs.
- Know Your Weaknesses - Know more about the user journey on your webpages. This helps you in identifying the user pain points on the webpage. You can understand the sections they are more interested in; what areas of your website make them stay, and what drives them off. Understanding where the visitor ends the journey will throw light on your websites' weaknesses so that you can fix them on time.
- Yield Maximum Value - You don't have to spend a fortune on pricey analytics tools. Google Analytics is free! You get valuable insights from Google Analytics without shelling a bomb. You can also use this data and improve the value you get out of your Drupal 8 website.
- Study Keywords Report - You get to know the relevant keywords that need to be optimized and improved to enhance your visibility and push you to the top search results. Google Analytics provides you the most relevant keywords and also suggests you the keywords that get you to the top page results.
Google Analytics Costs
How to Integrate Google Analytics with Drupal 8?
Now that you understood the importance of having Google Analytics in Drupal 8, you just need to invest in a few minutes to improve your website.
- Create a Google Analytics account and login.
- Connect your Google Analytics account and your Drupal 8 website. You need to add the script and user ID to your website.
- Complete the login process by putting in the necessary credentials.
- Install Google Analytics module and make sure it is compatible with Drupal 8
- Get the event tracking Id from the Google Analytics page and insert it into the Web Property Id field by clicking on the property settings.
- Check the other settings by setting up the necessary configuration on the dashboard
- Make sure everything works as expected. Test it. Go to the real-time tab on the Google Analytics website and choose the Overview option where you can check if the Google Analytics module is successfully integrated into the Drupal site.
- Access the traffic data and make conclusions to know about your website's efficiency and performance. Optimize the website if required.
Drupal 8 Add Google Analytics Code
It is easy to install a Google Analytics module on the Drupal 8 website even with zero technical experience.
Closing Thoughts
Drupal is one of the most popular and powerful CMS and many enterprises rely on it to build robust and secure websites. It is suitable for any kind of enterprise- small and large, private, and Government owing to its versatile features and modules. You can take the overall effectiveness of Drupal by a notch higher through the installation of Google Analytics. Google Analytics uncovers many possibilities that can improve the user experience, convert the visitors into customers, by optimizing Drupal web page elements.
Drupal 8 Google Analytics 4
Integrate this amazing tool into your Drupal 8 today and kickstart an incredible growth journey today. If you are still not on Drupal 8, you can also contact our Drupal team who are well-versed in Drupal 8 and its modules.
Install and Configure Google Analytics Module
Now, navigate to your Drupal 8 site and install the Google Analytics Module. After enabling the module, navigate to admin -> configuration -> Google Analytics. Here, you will see all the settings for the module. This is also where you will paste the tracking ID you got from the last step.
Paste the tracking code under the Web Property ID and you'll be all set to start tracking your site. If you want to, you can also set further settings like tracking specific domains, blacklisting specific pages etc.
Conclusion
That's it! You should have successfully integrated Google Analytics with your Drupal site if you followed this tutorial correctly. For a tool that offers so much functionality, it truly is amazing how easy it is to integrate it to Drupal thanks to the amazing community behind it.
Data is the new oil! You need data to research, assess, and evaluate the data for your business to grow. It reflects how your website is doing and to know whether you have done everything right. Business owners, website administrators, and technical personnel hence are attentive to website analytics. One of the best ways to get comprehensive and accurate data is through Google Analytics.
The Google Analytics module is a website statistics and analytics tracking system and one can simply interface it to your Drupal website. You can have a long list of statistics and analytics at your fingertips, and you can track users, pages, user roles, based on which you can make better and informed decisions about your Drupal website capabilities and user interactions with it.
Google Analytics now goes hand-in-hand with Drupal and it enhances Drupal's potential in the most powerful ways. The critical element of the Google Analytics module is to allow you to copy the tracking code you wish to trace.
A Quintessential Combination for Business Transformation
Drupal 8 has numerous modules but the dedicated Drupal community has created simplified yet powerful solutions for dealing with Drupal websites even by a technical noob. Many useful websites have been built on Drupal and businesses now need specific data for better targeting and wider reach.
Why do you need to track your data?
Your entire business depends on how customers react to your Drupal website. The more customers, the better your profits are! Google Analytics lets you track the progress of your website, identifies any problematic elements on the site, and helps you to focus on improving the overall performance of the website.
By adding Google Analytics on Drupal 8, all the stakeholders would be benefitted.
Google Analytics Sign In
- Business owners - Get a complete picture of the user behaviour. They can convert their website visitors into customers. This positively impacts your business growth and profits.
- Drupal Developers - They can understand how responsive your website is and accordingly they can make improvements for cross-browser functionality and device responsiveness.
- Customers - The earlier pain points which were being faced on the Drupal 8 website would be resolved and now they can have a seamless user experience.
- Marketers - They would have information on their user behaviour, preferences, and interests. They can segment the audience and target better for better conversion rates.
Benefits of Integrating Google Analytics with Drupal 8 Website
- Measure Your Traffic - You need to know from which channel your traffic is coming. Today, the customers are everywhere and they have many channels to know about your website. It could be through search engines, social media channels, paid ads, email marketing campaigns, etc. Through Google Analytics, you can understand where you get the greatest number of your websites and how to improve traffic on the other channels.
- Understand Your Audience - Know your audience persona as Google Analytics presents you comprehensive information about the audience or website visitors. You can understand the demographic information, preferences, etc. which helps in gaining a better understanding of your customers. Based on their behaviour, you can make modifications to the website to adapt the web pages specific to their needs.
- Know Your Weaknesses - Know more about the user journey on your webpages. This helps you in identifying the user pain points on the webpage. You can understand the sections they are more interested in; what areas of your website make them stay, and what drives them off. Understanding where the visitor ends the journey will throw light on your websites' weaknesses so that you can fix them on time.
- Yield Maximum Value - You don't have to spend a fortune on pricey analytics tools. Google Analytics is free! You get valuable insights from Google Analytics without shelling a bomb. You can also use this data and improve the value you get out of your Drupal 8 website.
- Study Keywords Report - You get to know the relevant keywords that need to be optimized and improved to enhance your visibility and push you to the top search results. Google Analytics provides you the most relevant keywords and also suggests you the keywords that get you to the top page results.
Google Analytics Costs
How to Integrate Google Analytics with Drupal 8?
Now that you understood the importance of having Google Analytics in Drupal 8, you just need to invest in a few minutes to improve your website.
- Create a Google Analytics account and login.
- Connect your Google Analytics account and your Drupal 8 website. You need to add the script and user ID to your website.
- Complete the login process by putting in the necessary credentials.
- Install Google Analytics module and make sure it is compatible with Drupal 8
- Get the event tracking Id from the Google Analytics page and insert it into the Web Property Id field by clicking on the property settings.
- Check the other settings by setting up the necessary configuration on the dashboard
- Make sure everything works as expected. Test it. Go to the real-time tab on the Google Analytics website and choose the Overview option where you can check if the Google Analytics module is successfully integrated into the Drupal site.
- Access the traffic data and make conclusions to know about your website's efficiency and performance. Optimize the website if required.
Drupal 8 Add Google Analytics Code
It is easy to install a Google Analytics module on the Drupal 8 website even with zero technical experience.
Closing Thoughts
Drupal is one of the most popular and powerful CMS and many enterprises rely on it to build robust and secure websites. It is suitable for any kind of enterprise- small and large, private, and Government owing to its versatile features and modules. You can take the overall effectiveness of Drupal by a notch higher through the installation of Google Analytics. Google Analytics uncovers many possibilities that can improve the user experience, convert the visitors into customers, by optimizing Drupal web page elements.
Drupal 8 Google Analytics 4
Integrate this amazing tool into your Drupal 8 today and kickstart an incredible growth journey today. If you are still not on Drupal 8, you can also contact our Drupal team who are well-versed in Drupal 8 and its modules.
We are proud to be Drupal Association Organization Member. Integrate Google Analytics and Google Webmaster tools into your website to measure the traffic, page views, conversions, sales, and profits. Not limited to this, We can also give you a clear idea about future sales growth AI predictive analytics. At Skynet Technologies, Get transparent analytics of sales, order status, repetitive customers, payment status, traffic and much more with our AI predictive custom analytics. All-in-all, fire up your business with guaranteed sales opportunities.
